Behaver Conference

When Scandinavia's leading authority in behavioral design invited to the conference, the classic conference format was of course challenged. 600 guests came to hear 10 different speakers from the stage, but they were also greeted by various nudging initiatives that guided them through our large venue, through a food area with food trucks, past the girls' garden and street musicians and finally into the large plenary area in the main venue with 600 chairs in cinema lineup. After the professional program, the guests networked in the 'Tower', which was covered with rolling grass for the occasion of the day.